Tech Solution

Breakdown

Google Analytic Audit Iplementation

GA & GTM Implementation

Enhanced Ecommerce Tracking

Custom Metric and Dimensions Implementation

GTM Account Audit & Recommendation

User ID Tracking Implementation

Event Tracking Implementation

Google Optimize Experiment Setup

Advisory Solution

Breakdown

Performance Digital Marketing

GA Training

TVC Analysis

Google Data Studio Report Setup

Streamline Data Pipeline Reporting

Attribution Modeling Analysis

User Journey Optimazation

case

study:BHINNEKA

ENHANCED ECOMMERCE IMPLEMENTATIONS

impact

On-time, customized implementation of Enhanced Ecommerce

"ilmuOne Data has been a great partner to work with across multiple departments including IT and Business Intelligence. Their technical team ensured an on-time, best-practice and customized implementation of Enhanced Ecommerce and other key features of Google Analytics."

Hendrik Tio, CEO BHINNEKA

case

study:tokopedia

Advanced enhanced ecommerce technical implementation

impact

Quick response for Quality Assurance and Troubleshooting -

Speeds up the technical implementation

"ilmuOne data has helped us to implement customized Enhanced Ecommerce tracking according to our specific needs, which provides better data visibility and quality. ilmuOne data also has a fully supportive team who has helped us during tracking migration implementation with tight deadlines"

Hafizh Herdi, Lead Technical Data Analyst Tokopedia

case

study:tempo.com

Google Analytics Tracking Implementation

impact

On-time, customized implementation of Technical Tracking Implementations

"TEMPO.CO works together with ilmuOne Data to optimize the use of Google Analytics. ilmuOne Data team has helped, not only in technical implementations, but also by producing useful insights, tips and consultation for us to gain a holistic view on Google Analytics. ilmuOne Data team communicates well and has helped us immensely so that integration and implementation went out smoothly. All deliverables were delivered timely."

Handy Dharmawan, CTO TEMPO.CO

case

study:jd central

CROSS-DEVICE & ENHANCED ECOMMERCE TRACKING

Client Needs

JD Thailand is interested in tracking users across devices and overall track Enhanced Ecommerce events on their devices.

provided solution

ilmuOne Data provided an end-to-end solution to track Enhanced Ecommerce events on all platforms, including website (desktop & msite), iOS & Android apps. The scope includes Firebase Analytics & Google Analytics. Additionally, to track one user across all devices, ilmuOne Data has also provided a cross-device tracking solution through User-ID implementation.

benefit
  • Increased data visibility & quality through Enhanced Ecommerce tracking
  • Able to gain holistic user journey through User-ID implementation

"ilmuOne Data has guided our team to implement Google Analytics Enhanced E-commerce and Cross Device tracking with great support and flexibility. This really helps us to understand more about our Customer Journey across devices and to be able to use the data to run more precise targeting ads."

Yok Jirasak, Head of Customer Strategy JD Thailand

case

study:MATAHARI MALL

BANNER DESIGN TEST (SINGLE VS MULTIPLE PRODUCT)

provided solution

With an end-to-end knowledge and experience from product standpoint (Google Analytics, Google Optimize, Google Tag Manager) and from front-end code standpoint (HTML, CSS, and Javascript), ilmuOne Data was able to deliver custom implementation used to test user engagement on site for banners with single product vs multiple products.

case

study:mister aladin

OWNED CHANNEL OPTIMIZATION

Case

Study:Salestock

MOBILE APP USER-JOURNEY & ENGAGEMENT OPTIMIZATION

client needs

Gain deeper understanding of the user-journey on Mobile Apps to increase user engagement

provided solution

Gain deeper understanding of the user-journey on Mobile Apps to increase user engagement

impact
28%

Install Growth in App

with

28%

Cost Per Install

66%

Return on Investment from app

"ILMUONE DATA has helped us improve the CTR of our campaign banners by running multiple A/B tests and accumulating learning of our customers' behavior"

Masa San, Head of Marketing Matahari Mall

case

study:maybelline

CASE 1 : CONVERSION BUTTON OPTIMIZATION

impact

+58%

Button Clicks

Users are more enganged with automatic sticky button

"L'Oreal collaborates with the best emerging ecommerce platforms. We wanted to strategically optimize our website based on multiple parameters to identify top performing traffic that translates to conversion. ilmuOne Data helped us achieve this by establishing a statistically significant methodology and framework and executing multiple variants to AB test. ilmuOne Data ran experiments that provided key actionable insights in optimizing highly visible elements of our site."

Fabian Prasetya, Head of Digital and Media L'Oreal Indonesia

case

STUDY: idEA

COMSCORE

As a continuation partnership with Indonesian Digital Measurement Consortium (IDMC), idEA in liaise with ilmuOne Data and ComScore held a routine event of Kamis Commerce inviting all idEA's member, aimed to raise the awareness of the benefit of online audience measurement for idEA's member and also to be involved in a panel discussion of Leveraging Data for Decision Making.